Taylor Swift CMA Card Game Mailer
x 2013
I designed & pitched this Taylor Swift mailer while working for Big Machine Records for her 2013 CMA Awards campaign. Inspired by a promotional piece by French's Paper Company, I reverse engineered the template to create a unique dieline to hold a matching card game. This piece was mailed flat and therefore required the recipient's interaction and attention to compose the box and learn how Taylor "Conquered The World For Country in 2013". There was a complimentary email campaign to go along with the physical piece.
® Taylor Swift © Big Machine Records & 13 Mangagment
