Full Focus
x 2022
As the Creative Director, I led what was formerly Michael Hyatt & Co. in the strategy & rebrand to become "Full Focus". This decision streamlined product offerings, improved user experience, and established a strong footprint for future growth. Led a team of creatives under the marketing department. Collaborate closely with product team to rebrand and redesign both physical and digital products. Directed video team in creating on-brand video content.
THE Project
x creative direction
x brand strategy & development
x environmental signage
x packaging design
x social media templates
x email templates
x custom brand website
x directed video courses & product shoots
Check out the live site at fullfocus.co.
