Real Oyster Cult had the personality. They needed the polish.

I evolved the brand positioning and led a full Shopify redesign — preserving their cult, kitschy ethos while layering in the sophistication oysters and caviar demand. The refreshed identity paired irreverence with restraint, and the new UX delivered a cleaner, more conversion-driven shopping experience.

Post-launch, the brand saw significant growth in online sales and stronger digital performance.

Get shucked at realoystercult.com.