x 2017
Blue Chair Bay Rum - Pineapple Rum Cream launch campaign
I led a seven-month creative retainer with Kenny Chesney’s Blue Chair Bay Rum to support the launch of their new Pineapple Rum Cream flavor.
The work focused on refreshing the brand’s visual presence with a more modern, elevated campaign direction. The final creative spotlighted the product’s versatility — particularly its role in an easy, approachable piña colada — resulting in a bold, high-impact launch across key marketing touchpoints.
